Grain Belt Gets a “Blue” Makeover for the Fair
Grain Belt Releases Blueberry Brew Available Only at the Minnesota State Fair
NEW ULM, MN (August 13, 2014) – Grain Belt, owned by August Schell Brewing Company, the oldest brewery in Minnesota, today announced the release of “Grain Belt Blu,” a limited brew available only at the Minnesota State Fair.
Grain Belt Blu, a summery spin on the iconic “Friendly Beer,” combines Grain Belt Premium with a generous load of real blueberries. It would be a mistake, however, to associate the beer with a sweet, syrupy blueberry pie dessert. On the contrary, Grain Belt Blu is light, balanced, and refreshing—a delightfully subtle twist on the classic American lager.
“This is a great Minnesota get-together of two legacies: Grain Belt and the State Fair,” said Ted Marti, President and 5th generation. “We decided to experiment and make something fun for fair-goers to sip on.”
Grain Belt Blu is crisp enough to pair with your favorite State Fair eats, from traditional cheese curds to Lulu’s Fried Lobster on a Stick. Grain Belt Blu will be available only on draft at the Minnesota State Fair beginning August 21 at Lulu’s Public House in the West End Market.
About Grain Belt
Grain Belt, considered “The Friendly Beer,” has a history that traces a long line of private and public ownership for more than 120 years. Today, Grain Belt is owned by August Schell Brewing Company, and produces three American Lagers: Premium, Premium Light, and Nordeast. Grain Belt’s longevity, dedication to quality, and approachable nature are what make its Minnesota brews iconic. For more information, visit www.grainbelt.com.
About August Schell Brewing Company
August Schell Brewing Company (Schell’s) specializes in craft beer and boasts a proud heritage of 154 years of continuous family ownership. Schell’s is the second oldest family-owned brewery in the United States, founded in 1860 in New Ulm, MN. It became the oldest and largest brewery in Minnesota when the company acquired Grain Belt Beer in 2002. From traditional German brews to innovative spins, the Schell’s brewing process begins and ends with German Craft beer. For more information, go to www.schellsbrewery.com.