April release celebrates brewery’s acquisition of historic Grain Belt Beer sign
NEW ULM, MN, (Feb. 1, 2016) — August Schell Brewing Company, Minnesota-based brewers of Grain Belt beer, proudly announces the release of a new beer, Lock & Dam, to be on store shelves in April.
Inspired by the Mississippi River and the hard working lock & dam that powered the original Grain Belt brewery, the latest addition to the Grain Belt lineup also celebrates the brewery’s acquisition of another Minneapolis icon, the Grain Belt Beer sign. August Schell completed the purchase of the Grain Belt sign in January 2016.
The beer will be available year-round. Lock & Dam is a copper lager with a crisp flavor profile. At launch Lock & Dam will be available in six-packs and 12-packs of 12oz bottles, as well as kegs. By summer, it will also be sold in 16-ounce cans.
“Grain Belt got its start right here on the Mississippi, powered by St. Anthony Falls and the dam,” said Ted Marti, president and fifth-generation descendant of brewery founder, August Schell. “We are proud to honor that heritage with a brew inspired by the place and hardworking people who gave us our start.”
About Grain Belt
Grain Belt, “The Friendly Beer®,” has a rich history that traces a 120-year legacy of midwestern brewing. Owned by the Minnesota-based August Schell Brewing Company, Grain Belt produces three American Lagers: Premium, Premium Light, and Nordeast®. Grain Belt’s longevity, dedication to quality, and approachable nature are what make its Minnesota brews iconic. For more information, visit grainbelt.com.
About August Schell Brewing Company
August Schell Brewing Company specializes in brewing quality craft beer and boasts a proud heritage of 154 years of continuous family ownership. Founded in 1860 in New Ulm, MN, Schell’s is the oldest brewery in Minnesota and second oldest family-owned brewery in the United States. It became the largest brewery in Minnesota when the company acquired Grain Belt Beer in 2002. From innovative German brews to award-winning American lagers, the Schell’s brewing process begins and ends with quality-crafted beer. For more information, go to schellsbrewery.com.